It is absolutely true that businesses participating in performance benchmarking get enormous value from partaking.
What is often forgotten is that the major winner in providing data benchmarking is the association which delivers the opportunity in the first place.
Each member business will be submitting data to be shared via a benchmarking portal with other members.
Along with this they will enter profile information that represents the segments of the industry to whom they wish to compare.
Whilst individuals benefit from this...