Let’s look at a scenario!
A Wholesaler's Dilemma
They are facing increased competition from new companies entering the marketplace.
The competitors are aggressively poaching customers offering high levels of service and lower prices.
They are facing the real risk customers could walk out the door - they need to do something more to retain, or even expand, their customer base by offering added value.
They must not only keep their customers loyal but also need to maintain company margins.
This wholesaler could consider providing 'key information' about their clients' business performance to add value to their offering.
By delivering quality benchmarking that confidentially compares their customers performance, they can assist their customers to identify critical information about their businesses.
Creating a benchmark survey with Benchmarking Solutions will enable the wholesaler to compare key business statistics for their customers and also identify what constitutes best practice for the industry.
This information should not be generic or non-specific clichés. Opportunity for leadership exist in key areas such as wages, costs, pricing, financial performance, industry trends or best practices - the sort of information ALL businesses want and need.
They need to produce meaningful and individualized reports outlining the specific strengths and weaknesses of each customer. This is where the Benchmarking Solutions system shines.
Offering value like this, the organization will no longer be viewed a 'just a wholesaler', they also become a valued 'information leader' to their customers and, importantly, to potential customers.
The net result - the wholesaler has a significant competitive advantage and a strong value proposition for their clients.
Benchmarking Solutions offers opportunity for all businesses to become information leaders in their respective industries. Critically, the customers are assured that all information is delivered in a totally private and confidential manner such that no individual can view or access information of another participant.