Types of Benchmarking

We offer simple ‘templated surveys’ designed to compare common industry benchmarks.

We also offer comprehensive ‘customised solutions’ to help drive improvement and innovation.

A Solution for Everyone


Knowing where to start in benchmarking can be daunting. By choosing Benchmarking Solutions you will have access to over a decade of experience and knowledge. We offer a range of simple solutions to suit benchmarking novices.  Our Template Benchmarking Packages are a popular choice and have been implemented successfully across a range of industries. These provide tried-and-tested benchmarking options that deliver comparisons suited to most industries or markets.


Some companies and associations understand intimately what is required for successful benchmarking. Whether it be best practice, process benchmarking or tracking of more technical metrics our Fully Customised Benchmark Solutions will allow you to design your own benchmarking solution from the ground up.

Templated Benchmarking Packages

Survey Templates are designed to be quickly and easily implemented to help companies improve performance. These proven models include options for; financial, productivity, wages and salaries, profit, KPI’s and much more.

The Fees and Pricing Surveys are amongst the most popular choices. Each survey template can be modified specifically to suit your industry.  Make the changes and engage your clients, resulting in visual easy-to-read reports packed with meaningful information.

Click here to see Survey Examples.

Click here to see survey suggestions Getting Started




Fully Customised Solutions

Almost anything can be measured with a Fully Customised Benchmark option. We work with you to tailor analysis to specifically meet the needs of your target audience. Normally custom designed research is costly and time consuming, however Benchmarking Solutions will reshape the field of analysis efficiently and at a price that you will find appealing.

The Technical Stuff

The list of survey options is endless but for convenience we classify them into four groups:

Simple Benchmarks

Compare and rank your clients or members using straight forward questions with simple answers. They optionally can use simple internal calculations including add, subtract, multiply and divide, and can capture a broad range of quantitative data. An example of a simple survey is a Fees Survey or Pricing Survey. See Survey Examples

Advanced Benchmarks

These surveys are a step above the simple benchmarks and can calculate more complicated results from basic data that is entered. For example, an Industry Growth Survey is used to track expansion over many years and has formulas for Internal Rates of Return or Compounding Growth Rates embedded within the template to calculate results and future long-term projections. There is an enormous range of formulas available. Advanced benchmarks are common when calculating KPI, financial analysis, industry growth and index calculations to name a few. An example of an advanced survey is a Profit & Loss Survey or Industry Growth Survey. See Survey Examples

Repeating Line Benchmarks

A repeating line benchmark occurs when a single question may potentially have multiple answers. For example, Wages and Salaries Survey may involve multiple employees with similar job roles but variable pay rates. A simple question such as “what is the standard hourly rate?”, can be a minefield in some industries where a range of possibilities may exist. Repeating line benchmarks are specifically designed to cater for these situations. An example of a repeating line survey is a Wages & Salary Survey or a Gender Pay Survey. See Survey Examples

Recurrent Content Benchmarks

It is vital that businesses track their performance regularly. Our recurrent content benchmarking allows monitoring on a regular basis by designing a single survey that can be replicated and linked on a daily, weekly, monthly or annual basis. These recurrent options are frequently used by business consultants to track KPI’s for their clients. Measuring performance over time is an essential part of monitoring strategy success. Recurrent content surveys are usually repetitions of purpose designed simple surveys or advanced surveys.